:root{--navy:#0b2c48;--petrol:#143a52;--purple:#6657a8;--purple2:#8170da;--lav:#f0edfb;--paper:#f6f8f9;--muted:#5a6570;--line:#dfe5e8;--green:#178b74}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:#122a3f;background:#fff;font-family:Manrope,Arial,sans-serif;overflow-x:hidden}img{max-width:100%;display:block}a{text-decoration:none;color:inherit}button,input,select,textarea{font:inherit}.site-header{position:fixed;z-index:100;top:0;left:0;right:0;height:86px;padding:0 max(4vw,24px);display:flex;align-items:center;gap:35px;background:rgba(255,255,255,.88);backdrop-filter:blur(18px);border-bottom:1px solid rgba(20,58,82,.08)}.brand{width:210px}.brand img{width:100%;height:54px;object-fit:contain;object-position:left center}.site-header nav{display:flex;gap:25px;margin-left:auto;font-size:13px;font-weight:700}.site-header nav a{opacity:.75}.site-header nav 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small{font-weight:500;color:#78838b}.hero-photo{position:relative;background-image:linear-gradient(90deg,rgba(255,255,255,.5),transparent 24%),url('https://images.unsplash.com/photo-1600210492486-724fe5c67fb0?auto=format&fit=crop&w=1900&q=88');background-size:cover;background-position:center}.hero-photo aside{position:absolute;left:11%;bottom:10%;display:flex;gap:17px;width:min(370px,78%);padding:25px;border-radius:20px;background:rgba(255,255,255,.95);box-shadow:0 25px 65px rgba(24,47,63,.22)}.shield{flex:0 0 44px;height:44px;border-radius:14px;display:grid;place-items:center;background:var(--purple);color:#fff;font-weight:900}.hero-photo strong{font-size:17px;color:var(--navy)}.hero-photo p{font-size:12px;line-height:1.55;color:var(--muted);margin:8px 0 0}.section{padding:110px max(5vw,30px)}.problem{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center;background:linear-gradient(180deg,#fff,#f7f8fa)}.section-copy h2,.center h2,.split-heading h2,.method-intro h2,.cap-copy h2,.why h2,.eval-copy h2{margin:16px 0 20px;color:var(--navy);font-size:clamp(38px,4.4vw,65px);line-height:1.06;letter-spacing:-.05em}.section-copy p,.center p,.split-heading p,.method-intro p,.cap-copy p,.eval-copy p{color:var(--muted);line-height:1.7;font-size:16px}.problem-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.problem-grid article{min-height:135px;padding:22px;border:1px solid #e7eaed;border-radius:18px;background:#fff;box-shadow:0 12px 35px rgba(27,48,63,.05);display:flex;flex-direction:column;justify-content:space-between}.problem-grid i{font-style:normal;color:var(--purple);font-size:30px}.problem-grid b{font-size:13px}.center{text-align:center;max-width:830px;margin:0 auto 55px}.solution-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;max-width:1350px;margin:auto}.solution-card{border:1px solid #e2e7ea;border-radius:24px;overflow:hidden;background:#fff;box-shadow:0 15px 40px rgba(20,42,58,.06);transition:.28s}.solution-card:hover{transform:translateY(-8px);box-shadow:0 24px 55px rgba(20,42,58,.12)}.card-photo{height:230px;background-image:linear-gradient(0deg,#fff 0,rgba(255,255,255,.68) 15%,transparent 45%),var(--photo);background-size:cover;background-position:center}.card-body{padding:0 25px 28px;margin-top:-22px;position:relative}.card-body>span{width:44px;height:44px;display:grid;place-items:center;border-radius:50%;background:white;color:var(--purple);font-weight:800;font-size:11px;box-shadow:0 7px 20px rgba(30,51,67,.12)}.card-body h3{font-size:21px;color:var(--navy);margin:18px 0 10px}.card-body p{font-size:14px;color:var(--muted);line-height:1.65}.capabilities{display:grid;grid-template-columns:1fr 1fr;gap:75px;align-items:center;background:var(--paper)}.cap-photo{min-height:560px;border-radius:30px;background:url('https://images.unsplash.com/photo-1600607687920-4e2a09cf159d?auto=format&fit=crop&w=1400&q=86') center/cover;box-shadow:0 25px 65px rgba(20,44,62,.15)}.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:30px}.chips span{padding:12px 15px;border-radius:999px;background:#fff;border:1px solid #dce2e6;color:var(--navy);font-size:13px;font-weight:700}.method{background:#f8faf9;overflow:hidden}.method-intro{text-align:center;max-width:760px;margin:0 auto 45px}.method-system{position:relative;width:min(900px,88vw);aspect-ratio:1;margin:0 auto}.orbit{position:absolute;inset:18%;border:3px solid transparent;border-radius:50%;background:linear-gradient(#f8faf9,#f8faf9) padding-box,linear-gradient(135deg,#53bfd2,#56c6ab,var(--purple2)) border-box;box-shadow:0 0 28px rgba(61,176,155,.08)}.method-center{position:absolute;z-index:3;left:50%;top:50%;transform:translate(-50%,-50%);width:250px;height:250px;border-radius:50%;background:#fff;box-shadow:0 25px 70px rgba(25,70,78,.13);display:flex;flex-direction:column;align-items:center;justify-content:center}.method-center img{width:84px;height:58px;object-fit:contain;object-position:left;overflow:hidden}.method-center strong{font-size:46px;letter-spacing:-.07em;color:var(--navy)}.method-center strong span{color:var(--green)}.method-center small{letter-spacing:.3em;font-weight:800;font-size:9px;color:#365169}.step{position:absolute;width:168px;text-align:center;transform:translate(-50%,-50%)}.step i{width:76px;height:76px;margin:auto;display:grid;place-items:center;border-radius:50%;background:#fff;box-shadow:0 12px 35px rgba(30,75,77,.12);color:var(--green);font-style:normal;font-size:33px}.step b{position:absolute;top:-8px;right:34px;width:35px;height:35px;border-radius:50%;background:#087d6c;color:#fff;display:grid;place-items:center;font-size:11px}.step span{display:block;margin-top:13px;text-transform:uppercase;color:var(--navy);font-weight:800;font-size:12px}.step p{font-size:10px;color:#68757d;line-height:1.45;margin:6px 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rgba(0,0,0,.08)}.compare-line:after{content:'↔';position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:48px;height:48px;border-radius:50%;display:grid;place-items:center;background:white;color:var(--purple);font-weight:900;box-shadow:0 8px 24px rgba(0,0,0,.18)}.before-tag,.after-tag{position:absolute;z-index:3;top:18px;padding:7px 10px;border-radius:999px;background:rgba(10,34,51,.78);color:white;font-size:9px;letter-spacing:.08em}.before-tag{left:18px}.after-tag{right:18px}.project-meta{padding:22px}.project-meta h3{margin:0 0 8px;color:var(--navy)}.project-meta p{margin:0;color:var(--muted);font-size:13px}.audiences{background:var(--paper)}.audience-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:15px}.audience-grid article{min-height:280px;padding:28px;border-radius:22px;background:#fff;border:1px solid #e1e7ea;display:flex;flex-direction:column}.audience-grid b{color:var(--purple);font-size:12px}.audience-grid 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p{color:var(--muted);margin-bottom:0}.evaluation{display:grid;grid-template-columns:.85fr 1.15fr;gap:85px;background:var(--navy);color:white}.evaluation h2{color:white}.evaluation p{color:rgba(255,255,255,.7)}.eval-note{margin-top:35px;padding:20px;border-left:3px solid var(--purple2);display:flex;flex-direction:column}.eval-note span{font-size:13px;color:rgba(255,255,255,.65)}.evaluation-form{padding:34px;border-radius:25px;background:white;color:var(--navy);display:grid;gap:15px}.form-progress{display:flex;gap:7px}.form-progress span{height:4px;flex:1;border-radius:3px;background:#dfe3e6}.form-progress span.active{background:var(--purple)}.evaluation-form label{display:grid;gap:7px;font-size:12px;font-weight:800}.evaluation-form input,.evaluation-form select,.evaluation-form textarea{width:100%;border:1px solid #dce2e5;border-radius:10px;padding:14px;background:#f9fafb;color:#152d40;font-size:16px}.evaluation-form textarea{min-height:105px;resize:vertical}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}.evaluation-form small{color:#7d878e;text-align:center}footer{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:45px;padding:70px max(5vw,30px) 28px;background:#082b45;color:white}.footer-brand img{width:220px;filter:brightness(0) invert(1)}footer p,footer a,footer span{display:block;color:rgba(255,255,255,.63);font-size:13px;line-height:1.6;margin:9px 0}footer b{display:block;margin-bottom:18px}.ecosystem img{width:135px;margin-top:16px}.legal{grid-column:1/-1;border-top:1px solid rgba(255,255,255,.12);padding-top:22px;display:flex;justify-content:space-between}.whatsapp{position:fixed;z-index:90;right:22px;bottom:22px;width:58px;height:58px;border-radius:50%;display:grid;place-items:center;background:#25d366;color:white;box-shadow:0 15px 35px rgba(0,0,0,.25)}.whatsapp svg{width:32px}.reveal{opacity:0;transform:translateY(24px);transition:.65s ease}.reveal.visible{opacity:1;transform:none}
@media(max-width:1050px){.site-header nav{position:fixed;inset:86px 0 auto 0;padding:28px;background:white;display:none;flex-direction:column;border-bottom:1px solid var(--line)}.site-header nav.open{display:flex}.header-cta{margin-left:auto}.menu-toggle{display:block;margin-left:0}.hero{grid-template-columns:1fr 1fr}.hero-copy{padding-left:38px;padding-right:28px}.hero-trust{grid-template-columns:1fr}.hero-trust div:nth-child(n+3){display:none}.solution-grid{grid-template-columns:repeat(2,1fr)}.method-system{transform:scale(.88);margin-top:-40px;margin-bottom:-40px}.audience-grid{grid-template-columns:repeat(2,1fr)}footer{grid-template-columns:repeat(3,1fr)}.footer-brand{grid-column:span 3}.legal{grid-column:1/-1}}
@media(max-width:760px){.site-header{height:72px;padding:0 18px}.brand{width:150px}.brand img{height:44px}.site-header nav{top:72px}.header-cta{display:none}.hero{padding-top:72px;display:flex;flex-direction:column;min-height:auto}.hero-copy{padding:58px 22px 35px}.hero h1{font-size:48px}.hero-copy>p{font-size:16px}.hero-actions{display:grid}.hero-trust{display:none}.hero-photo{width:100%;min-height:400px}.hero-photo aside{left:20px;right:20px;bottom:20px;width:auto}.section{padding:78px 20px}.problem,.capabilities,.why,.evaluation{grid-template-columns:1fr;gap:45px}.problem-grid{grid-template-columns:repeat(2,1fr)}.problem-grid article{min-height:120px}.solution-grid{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;margin-left:-20px;margin-right:-20px;padding:0 20px 20px}.solution-card{flex:0 0 82vw;scroll-snap-align:start}.cap-photo{min-height:390px;order:2}.method{padding-left:10px;padding-right:10px}.method-system{width:100%;aspect-ratio:auto;display:grid;gap:12px;transform:none;margin:0}.orbit,.method-center{display:none}.step{position:relative;left:auto!important;top:auto!important;transform:none;width:auto;min-height:110px;text-align:left;display:grid;grid-template-columns:65px 42px 1fr;grid-template-rows:auto auto;align-items:center;padding:15px 16px;border-radius:18px;background:white;box-shadow:0 9px 25px rgba(20,55,65,.07)}.step i{width:58px;height:58px;margin:0;grid-row:1/3;font-size:25px}.step b{position:static;width:32px;height:32px;grid-column:2}.step span{margin:0;grid-column:3;font-size:12px}.step p{grid-column:2/4;text-align:left;margin:0;max-width:none}.split-heading{display:block}.compare-grid{grid-template-columns:1fr}.compare{height:330px}.audience-grid{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;margin:0 -20px;padding:0 20px 20px}.audience-grid article{flex:0 0 78vw;scroll-snap-align:start}.why-photo{min-height:440px}.form-row{grid-template-columns:1fr}footer{grid-template-columns:1fr 1fr;padding:55px 22px 25px}.footer-brand{grid-column:1/-1}.ecosystem{grid-column:1/-1}.legal{display:block}.whatsapp{width:54px;height:54px;right:16px;bottom:16px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}}


/* v1.3 — Iconografía premium y PR360 corregido */
.problem-grid article{justify-content:flex-start;gap:22px;padding:26px 28px;min-height:156px}
.problem-grid .problem-icon{width:58px;height:58px;border-radius:50%;display:grid;place-items:center;background:radial-gradient(circle at 35% 30%,#fff 0 22%,#f0edfb 58%,#e6e0fa 100%);box-shadow:0 10px 25px rgba(102,87,168,.13);color:#6657a8}
.problem-grid .problem-icon svg{width:42px;height:42px;fill:none;stroke:currentColor;stroke-width:2.8;stroke-linecap:round;stroke-linejoin:round}
.problem-grid .problem-icon.opportunity{color:#168d79;background:radial-gradient(circle at 35% 30%,#fff 0 22%,#e9f8f4 58%,#d8f1eb 100%)}
.problem-grid b{font-size:15px;line-height:1.3;color:var(--navy)}

.method-stage{position:relative;width:450px;height:450px;margin:0 auto;overflow:visible}
.method-stage .method-system{width:900px;height:900px;aspect-ratio:auto;margin:0;transform:scale(.5);transform-origin:top left}

@media(min-width:761px) and (max-width:1050px){
  .method-stage{width:396px;height:396px}
  .method-stage .method-system{width:900px;height:900px;transform:scale(.44);transform-origin:top left;margin:0}
}
@media(max-width:760px){
  .problem-grid article{min-height:138px;padding:20px;gap:16px}
  .problem-grid .problem-icon{width:50px;height:50px}
  .problem-grid .problem-icon svg{width:35px;height:35px}
  .method-stage{width:100%;height:auto;margin:0;overflow:visible}
  .method-stage .method-system{width:100%;height:auto;aspect-ratio:auto;display:grid;gap:12px;transform:none;margin:0}
}

/* v1.4 — PR360: tipografía legible manteniendo el círculo al 50% */
@media (min-width:761px){
  .method-stage .step{width:260px}
  .method-stage .step span{
    margin-top:16px;
    font-size:22px;
    line-height:1.15;
    letter-spacing:.01em;
  }
  .method-stage .step p{
    max-width:240px;
    margin:9px auto 0;
    font-size:17px;
    line-height:1.42;
  }
}

@media (min-width:761px) and (max-width:1050px){
  .method-stage .step{width:280px}
  .method-stage .step span{font-size:23px}
  .method-stage .step p{max-width:260px;font-size:18px}
}

/* v1.6 — Ajustes aprobados de conversión, confianza y jerarquía */
.partner-card{border-color:rgba(102,87,168,.42);background:linear-gradient(180deg,#fff 0%,#fbfaff 100%)}
.partner-card .card-body{position:relative}
.partner-label{display:inline-block;margin:16px 0 -8px;padding:6px 9px;border-radius:999px;background:var(--lav);color:var(--purple);font-size:9px;font-weight:800;letter-spacing:.1em}
.project-meta small{display:block;margin-bottom:7px;color:var(--purple);font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.07em}
.project-meta strong{display:block;margin-top:12px;color:var(--navy);font-size:13px}
.proof-strip{margin:42px auto 0;padding:27px 32px;max-width:1000px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-align:center}
.proof-strip strong{display:block;color:var(--navy);font-size:22px;letter-spacing:-.02em}
.proof-strip span{display:block;margin-top:7px;color:var(--muted);font-size:13px}
@media(max-width:760px){.proof-strip{margin-top:30px;padding:24px 10px}.proof-strip strong{font-size:19px}}
\n\n/* v1.6.1 — Solo legibilidad PR360 + logo footer */\n@media (min-width:1051px){\n  .method-stage{width:540px;height:540px}\n  .method-stage .method-system{transform:scale(.6)}\n  .method-stage .step{width:270px}\n  .method-stage .step span{font-size:23px;line-height:1.12}\n  .method-stage .step p{max-width:250px;font-size:18px;line-height:1.42}\n}\n@media (min-width:761px) and (max-width:1050px){\n  .method-stage{width:450px;height:450px}\n  .method-stage .method-system{transform:scale(.5)}\n  .method-stage .step{width:270px}\n  .method-stage .step span{font-size:23px}\n  .method-stage .step p{max-width:250px;font-size:18px}\n}\n.ecosystem img{width:190px;height:auto;margin-top:14px;border:0;box-shadow:none}\n@media(max-width:760px){.ecosystem img{width:180px}}\n
/* Formulario email v1.6.2 */
.evaluation-form button[disabled]{opacity:.72;cursor:wait}.evaluation-form .form-status{display:block;min-height:1.4em}